Social Buzz Awards 2012 Judges offer tips on successful social media marketing
With the nominations for this year’s Social Buzz Awards, held in association with iomart Hosting, set to be announced later today, the judges offer their advice on running a successful social media...
View ArticleSocial Buzz Awards 2014 video acceptance speeches: Watch the winners collect...
The Social Buzz Awards 2014 took place in London last night, with Adidas and We Are Social collecting the Grand Prix for their #allin campaign and Twitter's Bruce Daisley being named Individual of the...
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'It's not us versus them' - Innocent's head of digital...
The old belief that social media is “just a place to over-indulge your biggest fans” is dying out, according to innocent’s head of digital and communities Joe McEwan, who claims those who dismiss...
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Customers expect 'instant gratification' from social media -...
Customers will “swiftly move to other brands” if they do not get the “instant gratification” they have come to expect from social media, warned Macmillan Cancer Support head of digital, Amanda...
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'Don't bite off more than you can chew' - Bauer Media's...
A marketing team that doesn’t use social media is “probably not a very good marketing team” according to Bauer Media’s newly appointed head of social Akhil Suchak, who believes social media has the...
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Social media isn't about tech, it's about behaviour - Honda's...
When it comes to social media it can be “all too easy to get bogged down in navigating the minefield of technology and networks,” according to Honda’s European social media manager, Claire...
View ArticleDoes content curation really matter? Social Buzz Chat 6 with Jenna Roberts
We asked the tough questions at the Social Buzz Chat on Tuesday including a curveball question that asked “How spontaneous is too spontaneous”.A big thank you to Jenna Roberts from Retortal who came...
View Article'Don’t have guru in your Twitter bio' and other lessons learnt from...
The future of social media; is it bleak? Or is it going to revolutionise our lives yet again. The Drum’s Social Buzz Chat sat down with Ruby Love of LinkHumans to discuss with our community. Instagram...
View Article'Social hooks them; but a community manager keeps them' and other...
It all started out with righteous indignation. I’ve attended Social Media Week London for many consecutive years, and I’ve continuously been frustrated, aggravated and concerned by the lack of...
View ArticleExercise is the best app to increase your productivity plus other...
We were originally going to be talking to Alex Shebar from Yelp but due to scheduling conflicts, last night's #SMBuzzChat took a turn for the... productive. The UK's number one (we checked the trends)...
View ArticleWhat’s the correct way to scale your social? #SMBuzzChat with Dan Spicer
We talked about scaling your social media output as your brand grows during this week’s #SMBUzzChat with Dan Spicer.The chatDan wanted to not only educate the community during the chat, but also to...
View ArticleInfluencer marketing - It’s all about relationships says Lucie Kerley on...
Last night’s #SMBuzzChat was an influential affair with people from the east and west coast of the USA joining in to talk the importance of influencer marketing. If you’re thinking of taking a dip into...
View ArticleThe Drum expands on #SMBuzzChat with all new 'Social Buzz' show: Up...
The Drum’s has launched a new social media chat video series, The Social Buzz Show, hosted by community manager Adam Libonatti-Roche.In the first episode of what will become a weekly series from 19...
View ArticleAlex Bourgeois joins the Social Buzz Show to discuss online and offline...
The second episode of The Drum’s new social media chat video series, The Social Buzz Show, hosted by community manager Adam Libonatti-Roche has arrived.In the second episode Adam speaks to Alex...
View ArticleThe Importance of Social Media Branding - #SMBuzzChat Roundup
There is a saying used by many, often attributed to entrepreneur George Bradt, that states, "People don't buy products, they buy brands," which refers to the fact consumers don't buy what you are they...
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'Don't try to be something you're not' - Social Buzz...
Winning a pitch is one thing, but winning awards is a completely different ball game and winning awards for social media is another thing altogether.From new platforms springing up to near-constant...
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'Not every brand is the same': Sony's Hollie Bennett on why...
From live-streaming to Snapchat and near-constant Facebook algorithm changes what’s a marketer to do when it comes to navigating the rapidly changing world of social media?As the deadline for this...
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'It'd be silly to overlook virtual and augmented reality,' TMW...
From live-streaming to Snapchat and near-constant Facebook algorithm changes what’s a marketer to do when it comes to navigating the rapidly changing world of social media?As the deadline for this...
View ArticleSocial Buzz Show: Cass Gowing of AllSaints talks micro-influencers
What is a micro-influencer, and where did the term come from? Cass Gowing of AllSaints is the latest guest on The Drum's Social Buzz sofa as she sits down to discuss these questions. Touching on the...
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Carat's Jerry Daykin on why brands should be rethinking Twitter's...
From live-streaming to Snapchat and near-constant Facebook algorithm changes what’s a marketer to do when it comes to navigating the rapidly changing world of social media?As the deadline for this...
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