The Drum's Social Buzz Awards winners: TMW Unlimited, Pottermore, We Are...
On Wednesday (30 November), The Drum held its annual Social Buzz Awards to celebrate the most effective social media initiatives and strategies from brands, individuals and agencies across the UK.Now...
View ArticleWatch The Drum nail the Mannequin Challenge at the UK Event Awards and the...
We've had the Ice Bucket Challenge, the Harlem Shake and the #NoMakeUpSelfie but the latest viral craze sweeping the web is the Mannequin Challenge. Never one to miss a trend, The Drum has muscled in...
View ArticleHow do I win a business award? 13 tips from The Drum's former awards judges
If you’re thinking of entering one of The Drum’s coveted awards, then you might be wondering what will make your entry stand out against the rest.The third Drum Awards breakfast workshop took place at...
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The Flu Bug promotes flu tests through word of mouth campaign
Word-of-mouth campaigns may not be the first tactic brands consider for their promotions. They don’t have the immediate reach or flash of video, but the centuries of proven success with the approach...
View ArticleTwitter, Disney, Microsoft and Ogilvy & Mather to judge The Drum Social...
The Drum Social Buzz Awards 2017 has launched globally and you can enter now to showcase your hard work in front of companies like Twitter, Disney, Microsoft and Ogilvy & Mather.The awards are open...
View ArticleMicrosoft Office marketing director of search and social shares how not to...
Social as a standalone discipline is not going to have a meaningful future, says Microsoft Office’s marketing director of search and social, Paul Fabretti.In the run-up to his judging of The Drum...
View ArticleChatbots are buzzing with innovation as the nominations for the Social Buzz...
Taking social media to a new level can prove tricky and to stand out from the rest, you need to be thinking innovatively and chatbots appear to be doing just that. This year's Social Buzz Awards...
View ArticleWeber Shandwick snap up six awards including the grand prix at The Drum...
Three million girls in Africa are at risk of female genital mutilation (FGM) each year and Weber Shandwick took on the challenge of generating greater awareness in the UK.Taking home the highly...
View ArticleBrands sometimes 'over-invest' in videos, says William Grant &...
Some brands tend to “over-invest” in the production of videos without considering the media spend or the return on it, warns Cathal Gillen, global senior content and connections manager at William...
View ArticleImmediate Future shares tips on how to enter and win awards
On the back of a successful run in 2015 and 2016 at The Drum Social Buzz Awards, Immediate Future said it won £1m in business from a major financial brand.Chief executive officer at the social media...
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